SEO is the most frequently asked question by beginners who are just learning to build a blog or website. This is because doing SEO optimization is believed to make it easier for your blog or website to get high rankings in search engine results, such as Google. Is that true? Let's explore more deeply about what Search engine optimization is and how to optimize SEO on a website.

What is SEO?

In simple terms, SEO can be described as a tactic or action to optimize a blog or website. The optimization carried out allows search engines or search engines to assess whether the blog or website is worthy of being displayed in the top position of search results or not.

SEO Benefits

SEO itself has a lot of benefits in the world of digital marketing, here are the benefits of SEO so that you better understand the benefits of SEO

  1. Get more website visitors.
  2. Get sales from search engines.
  3. Long term investment.
  4. Increase brand awareness.
  5. Advertising for 24 hours non-stop.
  6. Reach more potential customers.
  7. Get more income from adsense.
  8. Your Customers can trust.

How SEO Works?

The purpose of SEO is to optimize the website, so that internet users can find what they need by using certain keywords or keywords. At least, there are three benefits offered in the optimization process, namely providing relevant information, bringing in more organic traffic, and making search engines a reliable source.

Search results may not appear immediately. This is because the search engine optimization process is not as simple and easy as imagined. Search engines have three main tasks in performing on-demand searches, including:


Crawling is responsible for collecting information from Masterlotre websites. One page to another, and one link to another. This process is the initial stage of the search engine optimization work process.


If it has collected information, then the web crawler will store the information in the entry list: index.


The search engine will display the content according to the search results that best match the ranking in order.

In order for the quality of search results to be guaranteed, search engines use a set of rules and regulations commonly referred to as algorithms. This search engine algorithm will ensure that people who use the internet can get relevant information from various trusted sources.